Mercedes-Benz Fashion Week 2012 Shows Off Its Techie Couture

October 3rd, 2011  | Tags:

New York’s Mercedes-Benz Fashion Week is finally over and in between the silk, leather and studs being shown off, there were also headphones, iPad cases, and limited edition Swarovski encrusted laptops that made it to the catwalk. There was even a Project Runway reunion that took place during Mercedes-Benz New York Fashion Week. Check out the highlights of this past week and then some, that are all sure to get your techie fashionista juices flowing again.

 

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Lenovo Takes the u300s Ultrabook to Fashion’s Night Out

Who says Lenovo is a stuffy computer company, apparently they know how to party with the best of them and that’s exactly what they did last week at Fashion’s Night Out. The Lenovo Connections Lounge at Saks Fifth Avenue offered shoppers the opportunity to check out the new u300s ultrabook in person. This ultrabook is skinny enough to be cat-walk friendly. Check out our hands-on photos with the u300s in the gallery below.


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HP Reunites Project Runway Designers From the Past, Present, and Future

On top of the Empire Hotel, fashionistas and techies alike mixed and mingled with Project Runway designers from across all seasons, all the while being flanked by HP TouchSmart computers and pink HP netbooks surrounded by rhinestones, glitter and 6- inch Louboutin heels. The TouchSmart was the center of attraction as designers played with the computers on display to bring the creativity to life.

If you have been watching Project Runway, you know that HP’s partnership with the show has been going on for few seasons now.  This year Project Runway challenged designers to use HP TouchSmart computers to design custom fabric prints, and produce/edit video for use in their runway production, resulting in what the judges called, “one of the best runway shows.”

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Vivienne Tam Integrates Monster’s iSport Immersion with Her New Yoga Line

Monster was very busy last week. They debuted the fashion-inspired Inspiration heapdhones on the roof of the Setai during a runway show. And just a few days later, Vivienne Tam integrated the iSport Immersion headphones into her new Fashion Yoga collection. During the presentation, 20 female yogis, wearing Tam’s new line, each wore a pair of the washable and sweat-proof iSport Immersion headphones, designed specifically for athletes and workout enthusiasts. Check out Vivienne Tam’s Collection here.

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Norma  Kamali  Launches First Ever 3D Shopping Pages

One designer certainly made an impression in 3D last week and that was Norma Kamali. The famous designer launched the first ever 3D shopping pages alongside her spring 2012 collection.

If you were lucky enough to be at the show, it was like you were experiencing a high-fashion TRON movie. Guests were given NK 3D glasses with a Square Cat look, to watch the show on computers or the big screen.

Currently, the 8 minute 3D fashion film and 3D fashion game can be found on Norma Kamali’s site.  Over 15,000 special NK 3D glasses have been requested to date to see these new shopping pages.  But if you don’t have 3D glasses, no worries since there is a 2D version of the shopping pages available as well.

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Teen Vogue Haute Spot

The Teen Vogue Haute Spot at Lincoln Center offered young fashionistas the opportunity to enjoy their own blogger lounge, while getting free make-overs and even meeting celebrities like Shay Mitchell of “Pretty Little Liars”, Pia Toscano of “American Idol” and designers Jill Stuart, Erin Fetherston and Phillip Lim.

For some other random Mercedes-Benz New York Fashion Week tech goodies check out the gallery below:


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For the rest of our Mercedes-Benz New York Fashion Week coverage, you can head on over here.

Article source: http://www.chipchick.com/2011/09/fashion-week-2012.html

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